Published in - ZeeZest.com
Reshma Dalal, creative director, tara and i says: “As a brand, we take responsibility and source fabrics ethically. There is a fine balance between choosing biodegradable and sustainable fabrics. The most eco-friendly thing we as people can do is to actually wear and use the clothes in our wardrobe that will last a lifetime. Our aim is to help consumers build a wardrobe. Our patterns create minimal wastage, and the trimmings are upcycled to accessories like belts or trimmings for the garment. We have a clean supply chain and ensure transparency at every stage. These are a few simple ways one can make fashion sustainable.”
Published in - Business News This Week
What does it mean to take care of clothes in a sustainable way? Having truly sustainable garment care practices starts from being mindful of the materials used while shopping, considering how long they would last, to washing it, storing it, and finally mending and disposing it. In this life cycle of the garment, we’ve to be a little more attentive than we may be at present, at every stage of the cycle. It all starts from the first step – shopping.
If you buy sustainably, it remains sustainable. Which means, the clothes will automatically last longer than the fast fashion garments in your wardrobe. Capitalising on this first step, Reshma Dalal emphasises on the need to buy not only sustainable materials but also styles and designs that would transcend seasons. Her label, tara and i, works on making everyday essentials effortless and joyous, with garments that you can throw on in a jiffy and yet feel great in.
Moreover, upcycling and a zero waste policy are employed at tara and i. Dalal tells us, “We make our tags from the leftover trimmings. It sometimes is also transformed to a belt, an accessory or a piece of craft. We don’t use plastic and we’re trying to steer towards more certified fabrics.” An example of this would be the Joy collection by tara and i where only Tencel was used which is sustainable, natural and bio-degradable. “We’re trying to cover all areas of production to come out as a sustainable label. So, when we say care for your garment, it can easily be done once you step into the sustainable garment cycle.”
As a label, tara and i strives to continuously undertake this responsibility to be a part of the sustainable fashion movement. Perhaps it’s us who’re left to do our part as a conscious consumer.
Published in - PeakLife
3. TARA & I
Presenting their newest collection ‘Martini’, tara & i pays homage to the modern woman in the whirlwind of a city like NYC. The collection poses clothes that bring in joie de vivre in everyday clothing! Blending with the label’s vision to design timeless classics that last forever in your closet, Martini’s LBD, V-neck Gathered Dress and the Pleated Midi Dress are perfect for the transition from day to night in an instant.
Published in - Free Press Journal
Style effortlessly — Reshma Dalal
It will be about celebrating natural and playful elegance. “Without overpowering the person, the wardrobe choices will be vibrant colours and moods featuring colour blocked panel jumpsuits, fuss-free mini print dresses, Moorish designs, liner cuts and flattering silhouettes. Lush natural fabrics, silks and fresh cotton will be preferred fabric for comfortable day dresses that are ideal for strolls in the park, Zoom parties, gatherings with friends, or even just for days spent working from home,” says Reshma Dalal of tara & I.
Published in - Luxebook
“I think it’s definitely a power move and I think it’s also paying respect to women who stand up for themselves,” concurs Reshma Dalal, the founder and creative director of Indian prêt-a-porter label, ‘tara & i.’ Dalal’s label creates pantsuits that prioritize versatility, a burgundy silk shawl shall lapel jacket and ankle length trousers with a silk pleated waistband can be worn with a t-shirt and sneakers for a day look. A shirt can be tucked in for a work-appropriate ensemble or thrown on a dress for a casual day out.
The idea of power dressing originated in the second half of the 1970s and developed in the 1980s, when women started establishing themselves in the traditional workforce. While the term may be less commonly used now, the style is still very much in vogue. Post-lockdown, sentiments to return to work impeccably dressed have been high. While a more casual style has prevailed, women are looking for suits that are “somewhere between a casual chic and dressed down formals,” says Dalal.