Published in - Apparel Resources
“The Indian market has a strong affinity towards luxury goods and this has helped Linen Trail grow its base of customers. Over the past one year, we have seen a 15X growth through our website LinenTrail.com. The change in consumer behaviour (the shift to online shopping) post-COVID is one the primary reasons for the spike of growth in the category coupled with the affinity for premium/luxury goods and sustainability in the Indian market.”
Reshma too agreed on the luxe factor of linen and added, “In India, the late Wendell Rodricks, the fashion guru from Goa gave his unmistakable stamp to linen creating truly chic resortwear with it since it is a sustainable fabric which uses minimal water usage. Linen is super international as quality has a price and linen is luxe. Also naturally woven fabrics do command a premium for their inherent quality and strength of fabric, especially over cotton. It allows for relaxed fits, fuss free outfits, jackets (without lining) with its weather- friendly, soft fabrics as it mixes comfort with chic effortlessly”.