Founded in 2018, tara and i is a Mumbai-based prêt-à-porter label. From the very beginning, our brand has been all about bringing a certain romanticism and joie de vivre to life through elevated classics that transcend seasons. The pieces, handcrafted to be comfortable yet flattering, are characterised by high-quality fabrics and robust construction. While our styles celebrate natural proportions, with subtleties of form and fit, they are infused with a hint of playfulness. A certain whimsy is palpable in every creation—woven into thoughtful detailing, distinctive prints, and a palette that exudes both character and composure.

At the heart of every collection is the contentment that comes from taking the time to do things well. While this philosophy drives our design process, we also recognise that fashion is a reflection of current times. Although timelessness lies at the core of all that we do, we play with trends in moderation—offering subtle nods to fashion cycles without ever being defined by them.

Above all, our garments carry an innate je ne sais quoi that makes you feel good, moving seamlessly from desk to dining al fresco in a matter of minutes.