our story

the brand

Exuding effortless chic, tara & i is prêt-a-porter label launched in 2018 in Mumbai.

With a design vocabulary of casual chic, these elevated classics bring a chic romanticism & joie de vivre to life.

With a playful elegance, the silhouettes celebrate natural proportions, with subtleties of form and fit, creating comfortable yet flattering essentials for the modern wardrobe. Our designs are responsible and handcrafted use colours that are bold, with character, exuding composure. Each garment is robustly constructed with the finest materials with discreet details that create a look that is refined, confident and understated.

The result is contemporary, sharp, elevated classics that are versatile, transcend seasons and can be worn over the years. 

The garments have an innate je ne sais quoi that make you feel good and can take you from desk to dining al fresco within seconds. Confections of pure joie de vivre.

our vibe

  • Effortlessly chic clothing
  • Multiple occasion wear 
  • Luxe fabrics
  • Ethical sourcing
  • Versatile

about us

tara and i was established right after I experienced motherhood. I would constantly fantasise about events and occasions I would enjoy with my daughter. An amalgamation of this beautiful experience led to the creation of aesthetics I envisioned; clothes I would like to wear and design in future for my adolescent daughter. The brand is a reflection of a never-ending dialogue with my daughter about conscious choices that are bold, full of character yet exude composure in all aspects of life.

Profound interest in art and design resulted in creating luxe clothing for women that are meant to spark a strong emotion amongst all, it is meant to remind them not to take themselves for granted, it is meant to inspire a strong sense of self-care.

Joie de vivre!