Published in - Business News This Week
What does it mean to take care of clothes in a sustainable way? Having truly sustainable garment care practices starts from being mindful of the materials used while shopping, considering how long they would last, to washing it, storing it, and finally mending and disposing it. In this life cycle of the garment, we’ve to be a little more attentive than we may be at present, at every stage of the cycle. It all starts from the first step – shopping.
If you buy sustainably, it remains sustainable. Which means, the clothes will automatically last longer than the fast fashion garments in your wardrobe. Capitalising on this first step, Reshma Dalal emphasises on the need to buy not only sustainable materials but also styles and designs that would transcend seasons. Her label, tara and i, works on making everyday essentials effortless and joyous, with garments that you can throw on in a jiffy and yet feel great in.
Moreover, upcycling and a zero waste policy are employed at tara and i. Dalal tells us, “We make our tags from the leftover trimmings. It sometimes is also transformed to a belt, an accessory or a piece of craft. We don’t use plastic and we’re trying to steer towards more certified fabrics.” An example of this would be the Joy collection by tara and i where only Tencel was used which is sustainable, natural and bio-degradable. “We’re trying to cover all areas of production to come out as a sustainable label. So, when we say care for your garment, it can easily be done once you step into the sustainable garment cycle.”
As a label, tara and i strives to continuously undertake this responsibility to be a part of the sustainable fashion movement. Perhaps it’s us who’re left to do our part as a conscious consumer.