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beach chic
Azure waters. The sun, sand and sea. And a little bit of me. Beach holidays are for some serious me time. For de-stress and refresh. A little bit of boho. ...
beach chic
Azure waters. The sun, sand and sea. And a little bit of me. Beach holidays are for some serious me time. For de-stress and refresh. A little bit of boho. A little bit of chic. But most of all to let go. Embrace the wind. Take in the sun. And some Vitamin Sea. And what to wear on a beach vacay? Take our picks at tara & i, from our Azure kaftan dress, our cool girl’s playsuit from our latest ‘Urbana’ collection or its chic floral and marble prints, white co-ord set both from ‘Joy’. Or boho striped dresses, Co-ord sets, bustier tops, boho shirts, one shoulder dresses and ruffled dresses with feminine ruffles and a host of other choices in true tara & i style bring lots of cheer along with timeless fashion classics to make your beach look chic. And here’s our little beach tip Accessorise. Accessorise. Accessorise. Whether its colourful flats in sorbet colours or gold gladiator sandals, a shimmering sequin clutch or a candy clutch, our tip is to bring in lots of joie de vivre with colour and sparkle. Add beads, gold or gemstones. Turquoise or coral. But don’t be afraid to paint your canvas bright and beautiful Bon voyage.
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did someone say brunch
Just the thought of brunch conjures a visual splendor of comfort and casual chic. Of friends and family and bonhomie.Of bubbles and wine. Of hearty meals and heartier laughs. Whether...
did someone say brunch
Just the thought of brunch conjures a visual splendor of comfort and casual chic. Of friends and family and bonhomie.Of bubbles and wine. Of hearty meals and heartier laughs. Whether it’s a weekend or Mother’s day or a perfect break to a weekday, dressing for brunch is always about expressing your inner joie de vivre. Of being chic and easy. At tara & i we adore a good brunch. And better still, dressing up for it. Our menu? Choose our LDD (Little Denim Dress), the shirt dress or the cool girl’s playsuit. Or our embroidered lime green shift, or our classic printed shirt dresses from our collections ‘Martini’ and ‘Joy’, our tutu white ivory pleated dress or one shoulder embroidered from our Biophilia collection. In colors and silhouettes to match your vibe. Like any good brunch menu, we will have you spoiled for choice. So whether you are a Bloody Mary girl or a Cosmo chic, a White wine lady our a Bubbles Queen, we got you sorted.
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mini-me
Mini cooper. Lady bug. Mini Mouse. They say the best things come in small packages. So what’s not to love in a Mini dress. Petite. Cute. Fun. A mini is...
mini-me
Mini cooper. Lady bug. Mini Mouse. They say the best things come in small packages. So what’s not to love in a Mini dress. Petite. Cute. Fun. A mini is what is says – carefree, fresh and fabulous. At tara & i whether it is our classic LDD (Little Denim Dress) from our latest ‘Urbana’ collection, the LBD ‘Martini’ dress, our Mini ombre dress from ‘Clique’, or our classic electric grey dress, our mini dresses let you express yourself in a way only a mini can. It can make a statement with boots and stilettos. Or be a whisper of elegance in its gentle frame. It can be whatever you want it to be. Harkening to the boho 70s, the mini dress screams fun and frolic. Perfect for the winter with stockings and tights in contrast or the a complimentary colour or bare away in the sultry summers with martini, the mini is as versatile as you want it to be. Our range of minis are trans seasonal and classic that will last you a lifetime. So style your mini the way you want to. Glam it up with long danglers or chains or a whisper of pearls. Be your own Mini Me.
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the a b c of sustainability
Conscious consumption has seeped into our lives naturally. There is a huge movement towards social and environmental awareness today. While there is so much talk around sustainability, many are confused. Inundated...
the a b c of sustainability
Conscious consumption has seeped into our lives naturally. There is a huge movement towards social and environmental awareness today. While there is so much talk around sustainability, many are confused. Inundated with information that needs to be channelled correctly. At tara and i, we like to call ourselves a responsible and a mindful brand. Sustainability is something we are still learning on the go. Also, following ethical sourcing - we aim to create silhouettes that have structure and are not anti - fit. It can still be very stylish. Ethical brands seem to have a different perception and design aesthetic in a consumer's mind. We communicate this to the consumer in our language and design. Not over-producing. We are also trans-seasonal. We believe a garment should last you for life. We also upcycle fabrics to accessories to achieve minimal wastage.Here’s our take on how to be a more conscious customer. Be a patron to homegrown local brands made in India. Looking inwards is cool. Sustainability needs to start at a grassroot level from mill and fabric suppliers to manufacturers and ethical trade practices. Build a wardrobe. Encourage consumers to buy less, but buy quality. Buy from brands that seem authentic and transparent. See if they use plastic in their packaging. Implementing basic business practices responsibly and being honest in their trade practices and choices. Read their website. Or simply call or write to them. Certifications are a vote of confidence. Avoid fast fashion. That said, it is heartening to see certain fast fashion high street brands also introduce sustainable eco-friendly lines. Go shop your heart out. In the end most of us do care about design and aesthetic and then look for the sustainable badge. Remember, the degree of sustainability varies for all. The key is to act responsibly and educate oneself - and to choose wisely.
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colour this summer!
Reshma Dalal, Founder & Creative Director, tara and i; tells you how to add colour to your wardrobe this summer season. Summer is about joie de vivre. It’s a season...
colour this summer!
Reshma Dalal, Founder & Creative Director, tara and i; tells you how to add colour to your wardrobe this summer season. Summer is about joie de vivre. It’s a season of warmth, freedom and a carefree existence. It is about inviting the outdoors in. Nothing expresses this more than colour. At tara and i; we create structured yet comfortable garments in colours that are bold, with character, yet exuding composure. A few ways to add colour to your wardrobe. Colour blocking with two different garments in contrasting solid colours can bring lots of effervescence to a look. Add a layer on your outfit be it a dress or top with a bright colour jacket or blazer. Surprise yourself with a pair or trousers in a primary colour like red pink or yellow, and pair it with a white T or shirt. Add a pop of colour with a bright belt over your skirt or trousers. A brightly coloured scarf can elevate a ‘formal’ look at work. A perfect burst of colour. At tara and i; we believe in effortless chic. Wear a printed shirt with colourful print. Our tutu print with ballerina ribbons on our tops and dresses adds colour to your wardrobe beautifully. Finally, brightly colour accessories like a fun necklace in pop colours or hoops can add a burst of fun and vibrancy to your look.
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slow fashion
Reshma Dalal, Founder and Creative Director, tara and i, shares her passion for slow fashion. Your wardrobe is a self-expression of who you are. Much like an artist’s palate and...
slow fashion
Reshma Dalal, Founder and Creative Director, tara and i, shares her passion for slow fashion. Your wardrobe is a self-expression of who you are. Much like an artist’s palate and brush strokes. It begins at one place, then grows and evolves at every stage and age. Eventually becoming a metaphor of who we are. Like everything else in our life, it needs thought, care, a little pruning now and then and a lot of nourishment. For what you wear is who you are. I like to see fashion as a thinking person’s expression. As a sum of creative and intelligent choices. Slow conscious edits to one’s wardrobe are de rigueur from time to time. While clothes give us inherent joy, it is critical today to ensure we restrict our carbon footprint and that we consciously choose to patronize ethically sourced, sustainable, nature, garments so we can be responsible citizens. Top brands across the world including many fast fashion high street brands are using this mantra today. And Vintage shops are full of surprises so a visit to one of those is much like playing ‘lucky dip’. Patronizing small independent brands, indigenous textiles that generate employment locally is another way to shop responsibly and consciously. To embrace slow fashion, its critical to differentiate between what you need and what you want. So before you purchase anything new, you need to have a good hard look through your closet and identify any gaps. Then, create your list of garments that need to fill the holes in your wardrobe, as well as other pieces that can add a fresh injection. Mindful choices. Choose few. Buy well. Quality over quantity. I have always believed in creating a wardrobe of ‘staples’ that are versatile, classic and timeless. Be it a classic white shirt, the right pant suit, an evergreen blazer, fitted blue jeans or that dress that can take you from desk to dining al fresco. That will stay with you for life. The creativity lies in how you dress it up. It’s much like play. You can dress it up to be formal. Or dress it down to be casual chic. Your styling can make your wardrobe uniquely yours. What you want it to be. While we often get tempted to follow a trend, and we absolutely should have fun and embrace contemporary inspiration, we shouldn’t veer from our wardrobe essentials and classics. Those that fit our body type and lifestyle. For they are investments. And almost become like your second skin. I believe in silhouettes that celebrate natural proportions, with subtleties of form and fit, creating comfortable yet flattering essentials for the modern woman. Colours can be bold or soft, but with character that exude composure. I have always believed in effortless chic. In keeping things organic, natural, clothes that become an extension of yourself. Seasons demand an edit too. Lighter, breezier or more breathable fabrics like crisp cottons, beautiful cotton voiles, linens and Chiffons for the summer and heavier and more luxe fabrics like silk, satin and wool work for the winters. And you can dress it up or down by mixing and matching. And accessorize it with a rope of pearls or a gold chain or the bag of the season. Or simply red lips. Your classic outfit can become versatile and fabulous! When I launched my brand tara and i; I wanted to share my belief in contemporary, sharp, elevated classics that are versatile, transcend seasons and can be worn over the years. Clothes that will stand the test of time and those that you can come back to at all ages. But most importantly, create fashion that has an innate je ne sais quoi that makes you not just look good but also feel good. For isn’t that what fashion is for. Pure joy.
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